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![]() By creating content that was optimized for both, he was able to increase the odds that customers would find his content, no matter how they searched for it. Leverage traffic analytics. Believe it or not, reporting tools like Google Analytics can also help with the keyword selection process for your SEO content plan. By analyzing traffic trends, marketers can identify which types of keywords are driving visitors to their site, and build on those trends with future content. While search engine optimization has changed quite a bit over the years, keyword selection is still a critical part of any successful SEO content strategy. By targeting the right keywords at the very beginning, online marketers can put their content creation - and brands - in the best position to increase search engine visibility and get a leg up on the competition. |
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![]() Google's' secrecy regarding what exactly people are searching for and the engine's' algorithms are part of why it's' so successful at providing a searcher-friendly experience. B2B Buyer Persona Research. The relevance of a keyword is hard to quantify beforehand without analysis of past website performance through an SEO audit and thoughtful buyer research. |
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![]() This, in turn, can damage your ranking and lead to a decrease in search visibility. Recommended Reading: The Best SEO Audit Checklist to Boost Search Visibility and Rankings. To have a healthy site, pay attention to things like page speed, site taxonomy, etc. that all impact technical SEO. To find potential site issues, you can run a site audit to check for the most common technical issues. Add Schema to Your Content. A great relevancy signal for Google, schema allows the users and the search engine to have a better understanding of what your page is about. When Google fully understands your page and its contents, it will be able to match that page to the appropriate queries. Adding schema to your pages is a simple way to increase search visibility and CTR. The FAQ schema, for example, presents answers to questions directly on the SERP, which draws the users eye and the click. |
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